Retailers have realised that selling online is necessary if they want to remain competitive in today’s growing digital economy. The advantage of establishing an online presence is as follows:

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Gain a Competitive Edge: By having both a physical and online presence you are giving your brand a distinct advantage over your competitors. Although most people have made a purchase online, the majority of them still prefer to shop in-store. By offering both in-store and online shopping experiences, you can expand your reach and provide an omnichannel experience that will position your business for long-term success over your competition.

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Drive In-Store Purchases with Online Browsing: What might astonish you as a retailer is that around half of your online customers will visit your physical store within a day after doing a local search for your brand online. The sales funnel has become more complex as consumers now have the option to view and research products online before making an in-store purchase. By launching an online store, you can boost your physical store’s revenue and cover all the bases.

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Expand Your Brand’s Reach: Successful companies are always looking for new ways to drive sales and grow their brand identity. Your brick-and-mortar store can only reach your target market within a specific geographic location. Compare this to the millions — if not billions — of consumers that can access your online store.

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Use A Professional: It’s not that difficult to establish an online store and to market it. But make sure you use the services of a professional who knows how to build eCommerce websites, has extensive knowledge of email automation and is a digital and social expert to promote your store accordingly.