DIGITAL MARKETING

Retailers have realised that selling online is necessary if they want to remain competitive in today’s growing digital economy. The advantage of establishing an online presence is as follows:

​

Gain a Competitive Edge: By having both a physical and online presence you are giving your brand a distinct advantage over your competitors. Although most people have made a purchase online, the majority of them still prefer to shop in-store. By offering both in-store and online shopping experiences, you can expand your reach and provide an omnichannel experience that will position your business for long-term success over your competition.

​

Drive In-Store Purchases with Online Browsing: What might astonish you as a retailer is that around half of your online customers will visit your physical store within a day after doing a local search for your brand online. The sales funnel has become more complex as consumers now have the option to view and research products online before making an in-store purchase. By launching an online store, you can boost your physical store’s revenue and cover all the bases.

​

Expand Your Brand’s Reach: Successful companies are always looking for new ways to drive sales and grow their brand identity. Your brick-and-mortar store can only reach your target market within a specific geographic location. Compare this to the millions — if not billions — of consumers that can access your online store.

​

Use A Professional: It’s not that difficult to establish an online store and to market it. But make sure you use the services of a professional who knows how to build eCommerce websites, has extensive knowledge of email automation and is a digital and social expert to promote your store accordingly.